sonomama sonomama suggests utilitarian, though considered items to be worn for everyday life with a focus on Issey Miyake, Comme des Garçons, Yohji Yamamoto, and Prada.

“Sonomama” loosely translates to “as you are” in Japanese and takes its name and ethos from the landmark book “Sonomama Sonomama: High Fashion in the Japanese Countryside” published in 1988 photographed by Taishi Hirokawa.

Come, as you are.